Handbook Of Marketing Scales

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Handbook of Marketing Scales

Author	: William O. Bearden
Publisher	: SAGE
Total Pages	: 568
Release	: 1999-11-12
ISBN-10	: 076191000X
ISBN-13	: 9780761910008
Rating	: 4/5 (008 Downloads)

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Book Synopsis Handbook of Marketing Scales by : William O. Bearden

Download or read book Handbook of Marketing Scales written by William O. Bearden and published by SAGE. This book was released on 1999-11-12 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.

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Language: en
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Handbook of Marketing Scales

Authors: William O. Bearden

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Handbook of Scales in Tourism and Hospitality Research

Authors: Dogan Gursoy

Categories: Business & Economics

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As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existi