Handbook Of Research On Customer Loyalty

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Handbook of Research on Customer Loyalty

Handbook of Research on Customer Loyalty
Author :
Publisher : Edward Elgar Publishing
Total Pages : 384
Release :
ISBN-10 : 9781800371637
ISBN-13 : 1800371632
Rating : 4/5 (632 Downloads)
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Book Synopsis Handbook of Research on Customer Loyalty by : Keeling, Debbie I.

Download or read book Handbook of Research on Customer Loyalty written by Keeling, Debbie I. and published by Edward Elgar Publishing. This book was released on 2022-07-19 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the field. Leading scholars offer an insightful reimagining of the research methods, metrics, and designs for the future of measuring and predicting customer loyalty.


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