Future Policies and Strategies for Nation Branding
| Author | : Viktoria Pistikou |
| Publisher | : Business Science Reference |
| Total Pages | : 315 |
| Release | : 2021 |
| ISBN-10 | : 1799875334 |
| ISBN-13 | : 9781799875338 |
| Rating | : 4/5 (338 Downloads) |
Book Synopsis Future Policies and Strategies for Nation Branding by : Viktoria Pistikou
Download or read book Future Policies and Strategies for Nation Branding written by Viktoria Pistikou and published by Business Science Reference. This book was released on 2021 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and business dimensions"--
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