Handbook Of Scales In Tourism And Hospitality Research

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Handbook of Scales in Tourism and Hospitality Research

Handbook of Scales in Tourism and Hospitality Research
Author :
Publisher : CABI
Total Pages : 428
Release :
ISBN-10 : 9781780644530
ISBN-13 : 1780644531
Rating : 4/5 (531 Downloads)

Book Synopsis Handbook of Scales in Tourism and Hospitality Research by : Dogan Gursoy

Download or read book Handbook of Scales in Tourism and Hospitality Research written by Dogan Gursoy and published by CABI. This book was released on 2014-12-18 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales The Handbook of Scales in Tourism and Hospitality Research serves as the state of the art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management .


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