Handbook Of Service Marketing Research

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Handbook of Service Marketing Research

Author	: Roland T. Rust
Publisher	: Edward Elgar Publishing
Total Pages	: 629
Release	: 2014-02-28
ISBN-10	: 9780857938855
ISBN-13	: 0857938851
Rating	: 4/5 (851 Downloads)

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Book Synopsis Handbook of Service Marketing Research by : Roland T. Rust

Download or read book Handbook of Service Marketing Research written by Roland T. Rust and published by Edward Elgar Publishing. This book was released on 2014-02-28 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy

Handbook of Service Marketing Research Related Books

Language: en
Pages: 629

Handbook of Service Marketing Research

Authors: Roland T. Rust

Categories: Business & Economics

Type: BOOK - Published: 2014-02-28 - Publisher: Edward Elgar Publishing

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The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in

Language: en
Pages: 538

Handbook of Services Marketing and Management

Authors: Teresa Swartz

Categories: Business & Economics

Type: BOOK - Published: 2000 - Publisher: SAGE

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This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world

Language: en
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Handbook of Pricing Research in Marketing

Authors: Vithala R. Rao

Categories: Business & Economics

Type: BOOK - Published: 2009 - Publisher: Edward Elgar Publishing

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Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and

Language: en
Pages: 0

Handbook of Market Research

Authors: Christian Homburg

Categories: Business & Economics

Type: BOOK - Published: 2021-12-03 - Publisher: Springer

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In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal app

Language: en
Pages: 702

Handbook of Research on Global Business Opportunities

Authors: Christiansen, Bryan

Categories: Business & Economics

Type: BOOK - Published: 2014-10-31 - Publisher: IGI Global

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In the modern globalized economy, it is important for businesses of all sizes to take advantage of the opportunity to enter diverse markets around the world. Th