Handbook of Service Marketing Research
Author | : Roland T. Rust |
Publisher | : Edward Elgar Publishing |
Total Pages | : 629 |
Release | : 2014-02-28 |
ISBN-10 | : 9780857938855 |
ISBN-13 | : 0857938851 |
Rating | : 4/5 (851 Downloads) |
Download or read book Handbook of Service Marketing Research written by Roland T. Rust and published by Edward Elgar Publishing. This book was released on 2014-02-28 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy