Hispanic Market Handbook

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Hispanic Market Handbook

Hispanic Market Handbook
Author :
Publisher : Gale Cengage
Total Pages : 538
Release :
ISBN-10 : UCSC:32106012221880
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis Hispanic Market Handbook by : M. Isabel Valdés

Download or read book Hispanic Market Handbook written by M. Isabel Valdés and published by Gale Cengage. This book was released on 1995 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to understanding, reaching, and selling to Hispanic Americans. This volume provides background informaton, demographics and behavioural characteristics of major groups within this diverse market. Current case studies are included in this work.


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CD-ROM contains: Photographs -- Charts -- Tables -- Television advertisements.