History And Future Of Mass Media

Download or read book History and Future of Mass Media written by David Demers and published by Hampton Press (NJ). This book was released on 2007 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook argues that although corporate media are structurally organized to maximize profits and produce content that generally helps elites achieve their goals; this doesn't mean corporate media have less capacity to facilitate social change than entrepreneurial or other forms of media. The historical evidence and comparative empirical studies presented in this book show that mass media become more, not less, critical of dominant power groups, institutions, and value systems.