Hospitality Marketing

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Hospitality Marketing Management

Author	: David C. Bojanic
Publisher	: Wiley Global Education
Total Pages	: 386
Release	: 2016-11-16
ISBN-10	: 9781119195153
ISBN-13	: 1119195152
Rating	: 4/5 (152 Downloads)

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Book Synopsis Hospitality Marketing Management by : David C. Bojanic

Download or read book Hospitality Marketing Management written by David C. Bojanic and published by Wiley Global Education. This book was released on 2016-11-16 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.

Hospitality Marketing Management Related Books

Language: en
Pages: 386

Hospitality Marketing Management

Authors: David C. Bojanic

Categories: Business & Economics

Type: BOOK - Published: 2016-11-16 - Publisher: Wiley Global Education

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Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along wit

Language: en
Pages: 435

Hospitality Marketing

Authors: Francis Buttle

Categories: Business & Economics

Type: BOOK - Published: 2016-10-04 - Publisher: Taylor & Francis

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This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketin

Language: en
Pages: 490

Tourism and Hospitality Marketing

Authors: Simon Hudson

Categories: Business & Economics

Type: BOOK - Published: 2009-05-12 - Publisher: SAGE

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With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these conc

Language: en
Pages: 576

Handbook of Hospitality Marketing Management

Authors: Haemoon Oh

Categories: Business & Economics

Type: BOOK - Published: 2009-11-04 - Publisher: Routledge

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This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. In

Language: en
Pages: 379

Hospitality Marketing and Consumer Behavior

Authors: Vinnie Jauhari

Categories: Business & Economics

Type: BOOK - Published: 2017-06-26 - Publisher: CRC Press

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Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experi