Hospitality Marketing Management
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Language: en
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Pages: 673
Type: BOOK - Published: 2009-02-09 - Publisher: John Wiley and Sons
Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitali
Language: en
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Pages: 386
Type: BOOK - Published: 2016-11-16 - Publisher: Wiley Global Education
Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along wit
Language: en
Pages: 576
Pages: 576
Type: BOOK - Published: 2009-11-04 - Publisher: Routledge
This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. In
Language: en
Pages: 400
Pages: 400
Type: BOOK - Published: 1997 - Publisher: Van Nostrand Reinhold Company
From yield management to cyberspace distribution systems, this volume contains the latest information on marketing management. It offers new coverage of situati
Language: en
Pages: 424
Pages: 424
Type: BOOK - Published: 1989 - Publisher: Van Nostrand Reinhold Company
Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality
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