Hospitality Marketing And Consumer Behavior
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Language: en
Pages: 360
Pages: 360
Type: BOOK - Published: 2017-06-26 - Publisher: CRC Press
Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experi
Language: en
Pages: 150
Pages: 150
Type: BOOK - Published: 2021-09-15 - Publisher: Routledge
Consumer behaviour includes individual decision-making (IDM). IDM has implications in customer satisfaction, loyalty, and other behavioural intentions toward th
Language: en
Pages: 197
Pages: 197
Type: BOOK - Published: 2017-08-09 - Publisher: Emerald Group Publishing
The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consu
Language: en
Pages: 484
Pages: 484
Type: BOOK - Published: 2017-04-07 - Publisher: Taylor & Francis
Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘t
Language: en
Pages: 280
Pages: 280
Type: BOOK - Published: 2012-05-16 - Publisher: Routledge
'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consump
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