How He-Man Mastered the Universe
| Author | : Brian C. Baer |
| Publisher | : McFarland |
| Total Pages | : 226 |
| Release | : 2017-03-10 |
| ISBN-10 | : 9781476627069 |
| ISBN-13 | : 1476627061 |
| Rating | : 4/5 (061 Downloads) |
Download or read book How He-Man Mastered the Universe written by Brian C. Baer and published by McFarland. This book was released on 2017-03-10 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It's easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel's popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. The original animated series (1983-1985) was the first based on an action figure, and the cult classic Masters of the Universe (1987) was the first toy-inspired live-action feature film. But it wasn't easy. He-Man faced adversaries more dangerous than Skeletor: entertainment lawyers, Hollywood executives, even the Reagan administration. The heroes and villains of Eternia did more than shape the childhoods of the toy-buying public--they formed the modern entertainment landscape.
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