Humor In Advertising

Download Humor In Advertising full books in PDF, epub, and Kindle. Read online free Humor In Advertising ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Humor in Advertising

Humor in Advertising
Author :
Publisher : Routledge
Total Pages : 298
Release :
ISBN-10 : 9781000404425
ISBN-13 : 1000404420
Rating : 4/5 (420 Downloads)

Book Synopsis Humor in Advertising by : Marc G. Weinberger

Download or read book Humor in Advertising written by Marc G. Weinberger and published by Routledge. This book was released on 2021-06-21 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful. This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor’s use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium—outdoor advertising. The chapters in this book were originally published in International Journal of Advertising.


Humor in Advertising Related Books

Humor in Advertising
Language: en
Pages: 298
Authors: Marc G. Weinberger
Categories: Business & Economics
Type: BOOK - Published: 2021-06-21 - Publisher: Routledge

DOWNLOAD EBOOK

Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital adver
Humor in Advertising
Language: en
Pages: 264
Authors: Charles S. Gulas
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: M.E. Sharpe

DOWNLOAD EBOOK

Humor in the Advertising Business
Language: en
Pages: 224
Authors: Fred K. Beard
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Rowman & Littlefield

DOWNLOAD EBOOK

Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used
Beloved Brands
Language: en
Pages: 228
Authors: Graham Robertson
Categories:
Type: BOOK - Published: 2018-01-06 - Publisher: Createspace Independent Publishing Platform

DOWNLOAD EBOOK

"Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a bra
Humor, Seriously
Language: en
Pages: 274
Authors: Jennifer Aaker
Categories: Business & Economics
Type: BOOK - Published: 2021-02-02 - Publisher: Crown Currency

DOWNLOAD EBOOK

WALL STREET JOURNAL, LOS ANGELES TIMES, AND USA TODAY BESTSELLER • Anyone—even you!—can learn how to harness the power of humor in business (and life), ba