Information Communication Technologies And City Marketing Digital Opportunities For Cities Around The World

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Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World

Author	: Gasc¢-Hernandez, Mila
Publisher	: IGI Global
Total Pages	: 438
Release	: 2009-02-28
ISBN-10	: 9781605661353
ISBN-13	: 160566135X
Rating	: 4/5 (35X Downloads)

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Book Synopsis Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World by : Gasc¢-Hernandez, Mila

Download or read book Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World written by Gasc¢-Hernandez, Mila and published by IGI Global. This book was released on 2009-02-28 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covers topics such as city branding, export promotion, and industry marketing.

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