Innovation In A High Technology B2b Context

Download or read book Innovation in a High Technology B2B Context written by Monika Maria Möhring and published by Springer Science & Business. This book was released on 2014-04-18 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria Möhring draws on deep insight in an industry-leading multinational corporation's automation, IT, MRO, warehousing and process innovation projects. She scrutinises the build-up and optimisation of sustainable supply relationships. This book depicts the idea, testing, and use of a comprehensive research agenda and methodology for value networks and dyads therein. It introduces a diagnostic industry-proven scorecard and highlights its application for managerial governance of strategic supply chains.