Innovation Management and New Product Development
| Author | : Paul Trott |
| Publisher | : Pearson Education |
| Total Pages | : 558 |
| Release | : 2005 |
| ISBN-10 | : 0273686437 |
| ISBN-13 | : 9780273686439 |
| Rating | : 4/5 (439 Downloads) |
Book Synopsis Innovation Management and New Product Development by : Paul Trott
Download or read book Innovation Management and New Product Development written by Paul Trott and published by Pearson Education. This book was released on 2005 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.
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