Innovation Product Development And Commercialization

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Innovation, Product Development and Commercialization

Innovation, Product Development and Commercialization
Author :
Publisher : J. Ross Publishing
Total Pages : 440
Release :
ISBN-10 : 1932159703
ISBN-13 : 9781932159707
Rating : 4/5 (707 Downloads)

Book Synopsis Innovation, Product Development and Commercialization by : Dariush Rafinejad

Download or read book Innovation, Product Development and Commercialization written by Dariush Rafinejad and published by J. Ross Publishing. This book was released on 2007-06-15 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title uses a holistic approach to examine the diverse issues that managers face to channel resources in the right direction for commercial success. It details the commercialization of innovation and new products in fast-paced, high-tech markets and how to match tecnological advances to new market opportunities.


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Innovation is a translation of a new method, idea, or product into reality and profit. It is a process of connected steps that accumulates into a brand reputati