Intentional Marketing
| Author | : Carol Ottolenghi |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 188 |
| Release | : 2018-10-15 |
| ISBN-10 | : 9781538108499 |
| ISBN-13 | : 1538108496 |
| Rating | : 4/5 (496 Downloads) |
Book Synopsis Intentional Marketing by : Carol Ottolenghi
Download or read book Intentional Marketing written by Carol Ottolenghi and published by Rowman & Littlefield. This book was released on 2018-10-15 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.
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