Interactive Decision Aids
| Author | : Nina Mazar |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 148 |
| Release | : 2012-12-06 |
| ISBN-10 | : 9783322816795 |
| ISBN-13 | : 3322816796 |
| Rating | : 4/5 (796 Downloads) |
Book Synopsis Interactive Decision Aids by : Nina Mazar
Download or read book Interactive Decision Aids written by Nina Mazar and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nina Mazar examines the effects of an interactive tool that can tailor information extremely fast: the interactive comparison matrix (CM). It provides product related information in a 'product by attribute' matrix and allows products to be sorted by any attribute. The author shows that the interactive CM has the potential to represent a useful and practicable solution matching the needs of both consumers and online retailers.
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