International Business Strategy In Complex Markets

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International Business Strategy in Complex Markets

International Business Strategy in Complex Markets
Author :
Publisher : Edward Elgar Publishing
Total Pages : 379
Release :
ISBN-10 : 9781839101823
ISBN-13 : 1839101822
Rating : 4/5 (822 Downloads)
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Book Synopsis International Business Strategy in Complex Markets by : Hans Jansson

Download or read book International Business Strategy in Complex Markets written by Hans Jansson and published by Edward Elgar Publishing. This book was released on 2020-06-26 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets and how MNCs in mature markets execute strategies to meet these challenges.


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