International Marketing And Trade Of Quality Food Products

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This book represents a unique collection of European and Asian perspectives on the production, trade and consumption of high quality food. The rapidly growing d
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Quality foods, such as traditional, EU certified, organic and health claimed are part of a growing trend towards added value in the agri-food sector. In these f
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Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changin