International Marketing And Trade Of Quality Food Products
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Consumers have always been concerned about the quality, and particularly the safety, of the foods they eat. In recent years this concern has taken on additional
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Quality foods, such as traditional, EU certified, organic and health claimed are part of a growing trend towards added value in the agri-food sector. In these f
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Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changin