Interpreting Consumer Choice

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Interpreting Consumer Choice

Author	: Gordon Foxall
Publisher	: Routledge
Total Pages	: 201
Release	: 2009-09-10
ISBN-10	: 9781135238094
ISBN-13	: 113523809X
Rating	: 4/5 (09X Downloads)

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Book Synopsis Interpreting Consumer Choice by : Gordon Foxall

Download or read book Interpreting Consumer Choice written by Gordon Foxall and published by Routledge. This book was released on 2009-09-10 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.

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