Interpreting Television News
| Author | : Gabi Schaap |
| Publisher | : Walter de Gruyter |
| Total Pages | : 337 |
| Release | : 2009-12-15 |
| ISBN-10 | : 9783110216073 |
| ISBN-13 | : 3110216078 |
| Rating | : 4/5 (078 Downloads) |
Book Synopsis Interpreting Television News by : Gabi Schaap
Download or read book Interpreting Television News written by Gabi Schaap and published by Walter de Gruyter. This book was released on 2009-12-15 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television news range among the most extensively investigated topics in communication studies. The book contributes to television news research by focusing on whether and how news viewers who watch the same news program form similar or different interpretations. The author develops a novel concept of interpretation based on cognitive complexity research. He strongly argues that qualitative and quantitative research methods work best if they complement one another.
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