Introduction To Food And Agribusiness Management

Download or read book Introduction to Food and Agribusiness Management written by Gregory A. Baker and published by . This book was released on 2002 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introduction to the entire field of agribusiness provides detailed coverage of the four basic topics of business: accounting, financing, marketing, and management - as well as forms of business organization. A section on agribusiness financing provides students with comprehensive material that explores how agribusiness firms are financed with stocks and bonds, and through various other sources. Information on strategic marketing discusses how managers develop a brand, and how a firm discovers marketing opportunities. The text also shows students how individuals and firms form strategic alliances and new generation co-operatives.