Introduction to Mass Communication
| Author | : Stanley J. Baran |
| Publisher | : McGraw-Hill Humanities, Social Sciences & World Languages |
| Total Pages | : 0 |
| Release | : 2003 |
| ISBN-10 | : 0072917377 |
| ISBN-13 | : 9780072917376 |
| Rating | : 4/5 (376 Downloads) |
Book Synopsis Introduction to Mass Communication by : Stanley J. Baran
Download or read book Introduction to Mass Communication written by Stanley J. Baran and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. Baran was the first university-level text to make media literacy central to its approach.
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