Its Not How Good You Are Its How Good You Want To Be

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It's Not How Good You Are, It's How Good You Want to Be

It's Not How Good You Are, It's How Good You Want to Be
Author :
Publisher : Phaidon Press
Total Pages : 128
Release :
ISBN-10 : 0714843377
ISBN-13 : 9780714843377
Rating : 4/5 (377 Downloads)

Book Synopsis It's Not How Good You Are, It's How Good You Want to Be by : Paul Arden

Download or read book It's Not How Good You Are, It's How Good You Want to Be written by Paul Arden and published by Phaidon Press. This book was released on 2003-06-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: " It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "


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