Journalism and Media Convergence
| Author | : Heinz-Werner Nienstedt |
| Publisher | : Walter de Gruyter |
| Total Pages | : 176 |
| Release | : 2013-04-30 |
| ISBN-10 | : 9783110302899 |
| ISBN-13 | : 3110302896 |
| Rating | : 4/5 (896 Downloads) |
Book Synopsis Journalism and Media Convergence by : Heinz-Werner Nienstedt
Download or read book Journalism and Media Convergence written by Heinz-Werner Nienstedt and published by Walter de Gruyter. This book was released on 2013-04-30 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.
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