Leisure Marketing

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Leisure Marketing
Language: en
Pages: 426
Authors: Susan Horner
Categories: Business & Economics
Type: BOOK - Published: 2012-06-25 - Publisher: Routledge

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Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in diff
Marketing in Leisure and Tourism
Language: en
Pages: 0
Authors: Patricia Click Janes
Categories: Leisure industry
Type: BOOK - Published: 2006 - Publisher: Venture Publishing (PA)

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"Welcome to the roller-coaster world of marketing decision making. There are many things to consider, many issues to face, and this book will show how this proc
Advertising in Tourism and Leisure
Language: en
Pages: 374
Authors: Nigel Morgan
Categories: Business & Economics
Type: BOOK - Published: 2013-06-17 - Publisher: Routledge

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'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisa
Marketing of Tourism Experiences
Language: en
Pages: 284
Authors: Noel Scott
Categories: Business & Economics
Type: BOOK - Published: 2013-09-13 - Publisher: Routledge

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This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespr
Marketing Information Guide
Language: en
Pages: 576
Authors:
Categories: Marketing
Type: BOOK - Published: 1959 - Publisher:

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