Leisure Marketing
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Language: en
Pages: 426
Pages: 426
Type: BOOK - Published: 2012-06-25 - Publisher: Routledge
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in diff
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2006 - Publisher: Venture Publishing (PA)
"Welcome to the roller-coaster world of marketing decision making. There are many things to consider, many issues to face, and this book will show how this proc
Language: en
Pages: 374
Pages: 374
Type: BOOK - Published: 2013-06-17 - Publisher: Routledge
'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisa
Language: en
Pages: 284
Pages: 284
Type: BOOK - Published: 2013-09-13 - Publisher: Routledge
This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespr
Language: en
Pages: 576
Pages: 576
Type: BOOK - Published: 1959 - Publisher:
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