Letter Design in the Graphic Arts
Author | : Mortimer Leach |
Publisher | : New York : Reinhold Publishing Corporation |
Total Pages | : 204 |
Release | : 1960 |
ISBN-10 | : UOM:39015006777265 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Download or read book Letter Design in the Graphic Arts written by Mortimer Leach and published by New York : Reinhold Publishing Corporation. This book was released on 1960 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the only book that covers all three major sources of letter forms - type, hand lettering, and photo-process lettering - in terms of their esthetic value and their application in the graphic arts. Many advertising posters and package designs are reproduced in full.