Lifestyle Brands

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Lifestyle Brands

Author	: S. Saviolo
Publisher	: Springer
Total Pages	: 156
Release	: 2012-12-05
ISBN-10	: 9781137285935
ISBN-13	: 1137285931
Rating	: 4/5 (931 Downloads)

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Book Synopsis Lifestyle Brands by : S. Saviolo

Download or read book Lifestyle Brands written by S. Saviolo and published by Springer. This book was released on 2012-12-05 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

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