Lifestyle Marketing

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Lifestyle Brands

Author	: S. Saviolo
Publisher	: Springer
Total Pages	: 156
Release	: 2012-12-05
ISBN-10	: 9781137285935
ISBN-13	: 1137285931
Rating	: 4/5 (931 Downloads)

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Book Synopsis Lifestyle Brands by : S. Saviolo

Download or read book Lifestyle Brands written by S. Saviolo and published by Springer. This book was released on 2012-12-05 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

Lifestyle Brands Related Books

Language: en
Pages: 156

Lifestyle Brands

Authors: S. Saviolo

Categories: Business & Economics

Type: BOOK - Published: 2012-12-05 - Publisher: Springer

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What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to mainta

Language: en
Pages: 0

Lifestyle Marketing

Authors: Ronald D. Michman

Categories:

Type: BOOK - Published: 2003-10 - Publisher: Praeger

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In today's competitive economic environment, knowing your customer has never been more important. Research shows that most companies do not segment their market

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Pages: 256

Hospitality, Tourism, and Lifestyle Concepts

Authors: Eric Laws

Categories: Business & Economics

Type: BOOK - Published: 2012-11-12 - Publisher: Routledge

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Explore how lifestyle concepts are linked to marketing the hospitality and tourism industry Hospitality, Tourism, and Lifestyle Concepts: Implications for Quali

Language: en
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Marketing Management

Authors: Kenneth E. Clow

Categories: Business & Economics

Type: BOOK - Published: 2009-10-22 - Publisher: SAGE Publications

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This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and CRM —

Language: en
Pages: 359

The Role of Language and Symbols in Promotional Strategies and Marketing Schemes

Authors: Epure, Manuela

Categories: Business & Economics

Type: BOOK - Published: 2018-09-28 - Publisher: IGI Global

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In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse la