Loose Leaf For Strategic Management Of Tecnological Innovation

Download or read book Loose-Leaf for Strategic Management of Tecnological Innovation written by Melissa A. Schilling and published by McGraw-Hill Companies. This book was released on 2022-01-21 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.