Lovemarks
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Language: en
Pages: 256
Pages: 256
Type: BOOK - Published: 2005-12-01 - Publisher: powerHouse Books
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatc
Language: en
Pages: 356
Pages: 356
Type: BOOK - Published: 2008 - Publisher: Human Kinetics
This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills nee
Language: en
Pages: 509
Pages: 509
Type: BOOK - Published: - Publisher: Christos Frangos
Language: en
Pages: 275
Pages: 275
Type: BOOK - Published: 2008-02-04 - Publisher: Springer
This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than me
Language: en
Pages: 196
Pages: 196
Type: BOOK - Published: 2013-05-28 - Publisher: powerHouse Books
In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial becau
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