Luxury Brands In China And India

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Luxury Brands in China and India
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Type: BOOK - Published: 2017-06-27 - Publisher: Springer

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This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dyna
The Cult of the Luxury Brand
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In today's Asia, you are what you wear. The Cult of the Luxury Brand is the first book to explore how and why an amazing "luxeplosion" is rocking Asia, sweeping
Luxury China
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A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income
Cult of the Luxury Brand
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The first book to explore how and why an amazing "luxeplosion" is rocking Asia.
Motivations for Chinese and Indian Consumers to Buy Luxury Brands
Language: en
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The growth of the Chinese and Indian economies has led to a growth for luxury brands in these markets. Luxury brands are finding that there are great opportunit