Machiavelli, Marketing, and Management
Author | : Phil Harris |
Publisher | : Psychology Press |
Total Pages | : 260 |
Release | : 2000 |
ISBN-10 | : 0415216699 |
ISBN-13 | : 9780415216692 |
Rating | : 4/5 (692 Downloads) |
Download or read book Machiavelli, Marketing, and Management written by Phil Harris and published by Psychology Press. This book was released on 2000 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text aims to provide insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and to highlight their relevance to the manager today.