Managing Business Interfaces
Author | : Amiya K. Chakravarty |
Publisher | : Springer Science & Business Media |
Total Pages | : 1004 |
Release | : 2005-03-29 |
ISBN-10 | : 038724378X |
ISBN-13 | : 9780387243788 |
Rating | : 4/5 (788 Downloads) |
Download or read book Managing Business Interfaces written by Amiya K. Chakravarty and published by Springer Science & Business Media. This book was released on 2005-03-29 with total page 1004 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.