Managing Global Customers

Download Managing Global Customers full books in PDF, epub, and Kindle. Read online free Managing Global Customers ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Managing Global Customers

Managing Global Customers
Author :
Publisher : OUP Oxford
Total Pages : 288
Release :
ISBN-10 : 9780191607837
ISBN-13 : 0191607835
Rating : 4/5 (835 Downloads)

Book Synopsis Managing Global Customers by : George S. Yip

Download or read book Managing Global Customers written by George S. Yip and published by OUP Oxford. This book was released on 2007-09-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic framework for developing and implementing such global customer management programs. It draws on in-depth research at over 20 major U.S. and European multinational companies, such as ABB, Bechtel, BP, Bosch, British Airways, Carrefour, Daimler-Chrysler, Hewlett-Packard, HSBC, IBM, Schlumberger, Shell, Siemens, Tesco, Unilever, Vodafone, Wal-Mart, and Xerox. Readers will learn how to · think about managing global customers in the context of their overall global strategy · develop effective global customer management programs · overcome barriers to implementation and success · build better relationships with important customers · get the entire company to engage with managing global customers This book takes a strategic, total business, and not just sales approach to managing global customers. It also takes a customer as well as a supplier perspective. The book provides guidance on both strategy and implementation. Yip and Bink's Managing Global Customers takes a systematic and logic driven approach, yet provides many creative insights and practical advice. Managing Global Customers highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between supplier and customer. The book gives a framework that guides international companies in using their relationships with global customers to their full potential. George Yip, author of the widely-praised Total Global Strategy, and Audrey Bink tackle in-depth one of the most important aspects of global strategy: How to manage global customers.


Managing Global Customers Related Books

Managing Global Customers
Language: en
Pages: 288
Authors: George S. Yip
Categories: Business & Economics
Type: BOOK - Published: 2007-09-06 - Publisher: OUP Oxford

DOWNLOAD EBOOK

Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic fra
Managing Global Customers
Language: en
Pages: 287
Authors: George S. Yip
Categories: Business & Economics
Type: BOOK - Published: 2007-09-06 - Publisher: Oxford University Press

DOWNLOAD EBOOK

Highlighting the rewards of taking a step beyond global account management to create a Global Customer Management approach integrating all aspects of the relati
Managing Global Innovation
Language: en
Pages: 627
Authors: Roman Boutellier
Categories: Science
Type: BOOK - Published: 2013-03-09 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

Based on empirical research from over 240 interviews, the authors present new concepts and trends in global R&D management. Case studies from 18 best-practice c
Managing Global Strategy
Language: en
Pages: 155
Authors: William H. A. Johnson
Categories: Business & Economics
Type: BOOK - Published: 2020-10-21 - Publisher: Routledge

DOWNLOAD EBOOK

This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups
Customer Relationship Management
Language: en
Pages: 216
Authors: Gerhard Raab
Categories: Business & Economics
Type: BOOK - Published: 2016-05-13 - Publisher: CRC Press

DOWNLOAD EBOOK

Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Custome