Managing Global Customers

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Managing Global Customers

Managing Global Customers
Author :
Publisher : Oxford University Press
Total Pages : 287
Release :
ISBN-10 : 9780199229833
ISBN-13 : 019922983X
Rating : 4/5 (83X Downloads)
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Book Synopsis Managing Global Customers by : George S. Yip

Download or read book Managing Global Customers written by George S. Yip and published by Oxford University Press. This book was released on 2007-09-06 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlighting the rewards of taking a step beyond global account management to create a Global Customer Management approach integrating all aspects of the relationship between supplier and customer, this book guides international companies in using their relationships with global customers to their full potential.


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