Managing Innovation and Entrepreneurship in Technology-Based Firms
| Author | : Michael J. C. Martin |
| Publisher | : John Wiley & Sons |
| Total Pages | : 422 |
| Release | : 1994-09-28 |
| ISBN-10 | : 0471572195 |
| ISBN-13 | : 9780471572190 |
| Rating | : 4/5 (190 Downloads) |
Download or read book Managing Innovation and Entrepreneurship in Technology-Based Firms written by Michael J. C. Martin and published by John Wiley & Sons. This book was released on 1994-09-28 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes principles and methodologies necessary to build efficient and highly productive work systems in high tech organizations that must develop and deploy new products in a timely fashion with competitive advantage. Presents techniques applicable to small high tech consumer products or large complex systems requiring cost control, waste minimization and rapid product development. Stresses methodologies to be used for strategic advantage. Suggests diverse strategic plans and their pros and cons, depending on the product and markets.
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