Managing Intellectual Property In The Advertising Industry

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Managing Intellectual Property in the Advertising Industry

Managing Intellectual Property in the Advertising Industry
Author :
Publisher : WIPO
Total Pages : 120
Release :
ISBN-10 : 9789280519518
ISBN-13 : 9280519514
Rating : 4/5 (514 Downloads)

Book Synopsis Managing Intellectual Property in the Advertising Industry by : World Intellectual Property Organization

Download or read book Managing Intellectual Property in the Advertising Industry written by World Intellectual Property Organization and published by WIPO. This book was released on 2011-09-10 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study will address various IP-related issues that are important for the efficient management of companies active in creating and implementing advertising content and campaigns.


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