Managing Public Relations

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Managing Public Relations

Managing Public Relations
Author :
Publisher : Wadsworth Publishing Company
Total Pages : 550
Release :
ISBN-10 : 0030583373
ISBN-13 : 9780030583377
Rating : 4/5 (377 Downloads)
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Book Synopsis Managing Public Relations by : James E. Grunig

Download or read book Managing Public Relations written by James E. Grunig and published by Wadsworth Publishing Company. This book was released on 1984-01-01 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation.


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Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reput
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Focusing on the day-to-day matters of running a PR operation, Managing Public Relations is the first book to balance both corporate and agency needs while addre