Market Driven Political Advertising

Download or read book Market Driven Political Advertising written by Andrew Hughes and published by Springer. This book was released on 2018-06-14 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future.