Marketing Apocalypse
Author | : Stephen Brown |
Publisher | : Psychology Press |
Total Pages | : 322 |
Release | : 1996 |
ISBN-10 | : 0415148227 |
ISBN-13 | : 9780415148221 |
Rating | : 4/5 (221 Downloads) |
Download or read book Marketing Apocalypse written by Stephen Brown and published by Psychology Press. This book was released on 1996 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century.