Marketing Discourse

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Marketing Discourse

Author	: Per Skålén
Publisher	: Routledge
Total Pages	: 201
Release	: 2007-12-14
ISBN-10	: 9781134116386
ISBN-13	: 1134116381
Rating	: 4/5 (381 Downloads)

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Book Synopsis Marketing Discourse by : Per Skålén

Download or read book Marketing Discourse written by Per Skålén and published by Routledge. This book was released on 2007-12-14 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.

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Language: en
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Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity of marketing practice. In �