Marketing in Food, Hospitality, Tourism and Events
Author | : Richard Tresidder |
Publisher | : Goodfellow Publishers Ltd |
Total Pages | : 236 |
Release | : 2012-05-31 |
ISBN-10 | : 9781908999269 |
ISBN-13 | : 1908999268 |
Rating | : 4/5 (268 Downloads) |
Download or read book Marketing in Food, Hospitality, Tourism and Events written by Richard Tresidder and published by Goodfellow Publishers Ltd. This book was released on 2012-05-31 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.