Marketing In Leisure And Tourism
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Language: en
Pages: 374
Pages: 374
Type: BOOK - Published: 2013-06-17 - Publisher: Routledge
'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisa
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Type: BOOK - Published: 2012-06-25 - Publisher: Routledge
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in diff
Language: en
Pages: 501
Pages: 501
Type: BOOK - Published: 2012-05-23 - Publisher: Routledge
Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly bei
Language: en
Pages: 260
Pages: 260
Type: BOOK - Published: 2010 - Publisher: Channel View Publications
People do not buy products or even services; they purchase the total experience that the product or service provides. This book brings together established and
Language: en
Pages: 322
Pages: 322
Type: BOOK - Published: 2010-08-31 - Publisher: Routledge
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragm
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