Marketing Models
| Author | : Gary L. Lilien |
| Publisher | : Prentice Hall |
| Total Pages | : 803 |
| Release | : 1992 |
| ISBN-10 | : 013545641X |
| ISBN-13 | : 9780135456415 |
| Rating | : 4/5 (415 Downloads) |
Book Synopsis Marketing Models by : Gary L. Lilien
Download or read book Marketing Models written by Gary L. Lilien and published by Prentice Hall. This book was released on 1992 with total page 803 pages. Available in PDF, EPUB and Kindle. Book excerpt: The view of this book is that there are essentially three purposes for modeling in marketing: measuring marketing actions and outcomes, developing operational support for marketing decisions, and explaining marketing observations or phenomena.
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