Marketing Places Europe

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Marketing Places Europe

Author	: Philip Kotler
Publisher	: Financial Times/Prentice Hall
Total Pages	: 0
Release	: 1999
ISBN-10	: 0273644424
ISBN-13	: 9780273644422
Rating	: 4/5 (422 Downloads)

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Book Synopsis Marketing Places Europe by : Philip Kotler

Download or read book Marketing Places Europe written by Philip Kotler and published by Financial Times/Prentice Hall. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at tourism agencies, students of tourism and local government agencies, this book explains how to adopt a strategic marketing plan that will enable places to adapt and conquer the ever-evolving world marketplace.

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Language: en
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Tourism Marketing in Western Europe

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Marketing in Central and Eastern Europe

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Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurr