Marketing Planning Library And Information Services
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Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 1999-10-15 - Publisher: Libraries Unlimited
Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to ef
Language: en
Pages: 448
Pages: 448
Type: BOOK - Published: 2006 - Publisher: Walter de Gruyter
Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing"
Language: en
Pages: 152
Pages: 152
Type: BOOK - Published: 1987 - Publisher:
Language: en
Pages: 483
Pages: 483
Type: BOOK - Published: 1999 - Publisher: IDRC
Contributed articles presented at a workshop held in 1994.
Language: en
Pages: 268
Pages: 268
Type: BOOK - Published: 2002 - Publisher: Routledge
Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters tha
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