Marketing Plans That Work
Author | : Malcolm McDonald |
Publisher | : Butterworth-Heinemann |
Total Pages | : 268 |
Release | : 2002 |
ISBN-10 | : 0750673079 |
ISBN-13 | : 9780750673075 |
Rating | : 4/5 (075 Downloads) |
Download or read book Marketing Plans That Work written by Malcolm McDonald and published by Butterworth-Heinemann. This book was released on 2002 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical step-by-step guide to successfully preparing and executing a marketing plan combines the very best of current practice with necessary theoretical and technical background.