Marketing Research And Modeling Progress And Prospects

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Marketing Research and Modeling: Progress and Prospects

Marketing Research and Modeling: Progress and Prospects
Author :
Publisher : Springer Science & Business Media
Total Pages : 343
Release :
ISBN-10 : 9780387286921
ISBN-13 : 0387286926
Rating : 4/5 (926 Downloads)

Book Synopsis Marketing Research and Modeling: Progress and Prospects by : Yoram Wind

Download or read book Marketing Research and Modeling: Progress and Prospects written by Yoram Wind and published by Springer Science & Business Media. This book was released on 2013-06-05 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.


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