Marketing Research Essentials

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Marketing Research Essentials

Author	: Carl McDaniel (Jr.)
Publisher	:
Total Pages	: 424
Release	: 2016
ISBN-10	: 1119042933
ISBN-13	: 9781119042938
Rating	: 4/5 (938 Downloads)

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Book Synopsis Marketing Research Essentials by : Carl McDaniel (Jr.)

Download or read book Marketing Research Essentials written by Carl McDaniel (Jr.) and published by . This book was released on 2016 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Marketing Research

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The Essentials of Marketing Research

Authors: Lawrence S. Silver

Categories: Business & Economics

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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides th